Case studies
The work,
up close.
Three clients and what we did for each, feature by feature, with the sites recorded running.
01Madras Square
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Restaurants · Chennai
SEO for madrassquare.com
A thirteen-year-old Chennai hospitality group with restaurants on the East Coast Road, an events atelier and a travel studio. Their website is madrassquare.com; Versor does its SEO.
What we do
- Local SEOOngoing search work on madrassquare.com, the group's own website, for the searches a guest makes before choosing where to eat on ECR.
- Both ECR restaurantsEast Coast and The Beach each show up on their own, both in Google's top three for “best restaurants in ecr”.
- Checked by handPositions are checked with a real Google search and kept with the screenshot and the date it was taken.
Multicuisine · Porur
Site, menus, own domain
A multicuisine restaurant in Porur: Arabian, Mughlai and continental. The website, the menu and the bookings, on a domain in their own name.
Features
- Five pagesHome, Story, Menu, Gallery and Reservations, in the restaurant's own beige, gold and emerald.
- Menu from a Google SheetThe owner edits one sheet and the menu on the site follows, new categories included, every dish marked veg or non-veg.
- Booking on WhatsAppThe reservation form writes the message (name, phone, date, time, guests, notes) and opens WhatsApp to send it.
- WhatsApp on every pageA floating button opens a chat with the restaurant from anywhere on the site.
- Map and directionsThe reservations page carries the map, the address, the hours and one tap to directions.
- Eight printable menusBotanical, Darbar, Cream, Showcase, Arabian and more, print-ready, built from the same menu sheet.
- Their own domainak7royalemirates.com, registered in the client's name.
- First on GoogleThe first place Google lists for “best restaurants in porur”.
Café · four themes
One menu, four looks
A café with flavours from Goa and beyond. The website puts the menu and a table booking one tap from the top of every page, and the menu itself comes in four themes.
Features
- The whole menu, one pageEvery category with its own illustration, prices beside each dish, and variants such as Veg / Paneer / Chicken on one line.
- Search the menuType a dish and jump straight to it (Ctrl or ⌘ K on a laptop).
- Veg onlyOne switch hides every non-veg dish.
- Category bar and Menu buttonA sticky bar marks the section you are in; on a phone, the Menu button opens every category in a drawer.
- Menu from a Google SheetThe café edits a sheet: prices, new dishes, tags like Popular, or hiding a dish for the day.
- Theme editorFrom the admin, the café changes colours and photos, previews them live, and publishes to the site.
- Book a tableThe café's number and Book a table sit in the header, one tap to call.
- Four looksThe base card, Dark, Elegant and Sage Beige, from the same menu.
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