Case study · Restaurants, events & travel · Chennai
Madras Square
A thirteen-year-old Chennai hospitality group with restaurants on ECR, an events atelier and a travel studio — and a menu that used to change faster than the website did.
The result
What happened after it shippedRanks first on Google for “best restaurant in ECR”.
Search it yourself: “best restaurant in ECR”
On madrassquare.com — the group’s own domain, which Versor does the SEO for. Not the Next.js rebuild at madras-square.vercel.app, which is a separate property.
The business
Madras Square is not one restaurant. It runs East Coast and The Beach on the East Coast Road, a banquet operation, an events atelier and a travel studio, all under one name — which means one brand, several kitchens, and a different menu behind each of them.
That is the shape of business the sync engine was built for. Every menu surface below reads from its own sheet, so a price that changes at the bar changes on the table, on the website and in the printed card without anybody opening a second tool.
What shipped
Website · Menu · Multi-venueThe multi-venue website
One site that has to introduce three restaurants, an events business and a travel studio without making a visitor choose before they know what they are choosing between.
Five separate menu surfaces
East Coast food, The Beach food, the banquet menu and the liquor list, each its own live card with its own sheet behind it.
The liquor list, which is the hard one
A drinks list is a price matrix, not a list — the same bottle at four measures. It gets its own transform rather than being forced into the food-menu shape.
Local SEO on their own domain
Ongoing search work on madrassquare.com, the group's own site, separate from the rebuild.
Open any of it
Every surface below is deployed right nowWant one of these?
Send your Google listing. We build the first draft — your name, your menu, your real prices — before any money changes hands.
Free · built from your real listing · no commitments